Inside the Custom Jewelry Design Experience at Brilliant Fine + Custom Jewelry in Roswell, Georgia

NOT YOUR AVERAGE JEWELRY STORE

Tucked in the heart of historic Roswell, Brilliant Fine + Custom Jewelry offers more than just sparkle; we offer a one-of-a-kind design experience. Whether you're dreaming up a custom engagement ring, reimagining a family heirloom, or celebrating a milestone with something truly yours, our boutique process ensures the journey is as memorable as the final piece.

The Brilliant Design Process

From your first visit to the moment you open our iconic box, our approach is guided, thoughtful, and deeply collaborative.

  1. STEP N°01: LET’S TALK

    Book a consultation in our Roswell showroom or virtually. We’ll discuss your vision, style, timeline, and budget. Our custom design consultations are a complimentary experience. We believe in taking the time to understand your vision, style, and story, no pressure, only inspiration. We dedicate 60 minutes to each consultation, ensuring a relaxed, personalized experience that lets us get to know you and bring your dream piece to life.

  2. STEP N°02: SKETCH, RENDER, REVISE AND SOURCE

    We’ll illustrate your design, hand-select stones, and offer custom styling options. Within 10-14 days of your consultation, we’ll send you a detailed computerized (CAD) rendering of your piece via email. This serves as the foundation for our collaborative process, allowing us to refine and perfect the design together. At this stage, you’ll have the opportunity to provide feedback and ensure every detail aligns with your vision before moving forward.

  3. STEP N°03: CREATE A 3D-PRINTED MODEL

    In the next phase, we create a 3D-printed model of your design, allowing you to try on a replica of your jewelry. This hands-on preview ensures that every detail meets your expectations and brings your vision to life before final production, giving you full confidence in your piece’s design and fit. We’re here to make adjustments if needed before moving forward.

  4. STEP N°04: PRESENT YOUR FINISHED PIECE

    Once your design is finalized, we’ll provide a detailed pricing approval for your review. If needed, we can adjust the design to align with your budget expectations. With your written approval, we’ll proceed with the production of your new piece. Please allow 4-8 weeks for completion as we meticulously craft your jewelry to perfection. You’ll receive a custom piece that’s beautifully boxed, wrapped, and ready to wear or gift.

We also specialize in heirloom redesign. Bring in that inherited ring or outdated necklace, we’ll transform it into something breathtaking.


Why Roswell and atlanta Locals Love Custom Jewelry at Brilliant

We’ve proudly served the Roswell, Alpharetta, East Cobb, Sandy Springs, and greater Atlanta communities for over 15 years. Clients tell us they come for the quality - and stay for the care.


“My go to jeweler in Atlanta. From repairs, to designing they really do a fantastic job. I have taken pieces in and had them reimagined and was blown away by the finished product.”

- SUSAN C.


Our Favorite Custom Creations

Here are few of our most-loved custom pieces:

A custom engagement ring crafted by Brilliant Fine + Custom featuring a white gold band adorned with pave-set diamonds, with a halo of diamonds set around the main diamond center stone
A custom diamond engagement ring crafted by Brilliant Fine+Custom featuring a marquise-cut diamond center stone with 3 petal-shaped settings on either side, each with small accent diamonds. The band is made with intricate organic-shaped detailing

You can explore more in our Custom Gallery or follow along on Instagram for in-process photos, ring reveals, and behind-the-scenes magic.

Ready to Start Your Custom Jewelry Journey?

Whether you're local to Roswell or visiting from Atlanta, your story deserves to shine in something exceptional.

Book your custom consultation or visit us in-store at 1144 Canton Street, Roswell, GA.

Katie Jaffe

Katie comes from a long line of entrepreneurs, which has prepared her for the many hats she wears at Brilliant! From filling the jewelry cases with unique and wearable jewelry in every price point, to building relationships with clients, mastering software systems, jewelry photography, social media, and special orders, Katie is truly a lifelong learner and is grateful to have the opportunity to learn something new every day. Katie is a native New Jerseyan, a graduate of Emory University, and Bank Street College of Education.

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Atlanta Heirlooms, Brilliantly Reimagined: Custom Jewelry Transformations Just North of the City

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