Atlanta Heirlooms, Brilliantly Reimagined: Custom Jewelry Transformations Just North of the City

An image of vintage gold rings and an earring. One of the rings is missing it's main stone, each piece perfect for an heirloom transformation treatment.

The Most Meaningful Jewelry Isn’t Always New

In a city as vibrant as Atlanta, style is personal, and so is history. More and more Atlantans are choosing to reimagine the jewelry they’ve inherited into custom, wearable pieces that still honor where they came from.

At Brilliant Fine + Custom Jewelry, we specialize in heirloom transformations, breathing new life into diamonds, gold, and gemstones that deserve a second chapter.

From Inherited to Irreplaceable: What Is Heirloom Redesign?

Heirloom redesign is a form of custom jewelry where we take your existing piece/pieces, whether it’s a vintage ring, a single loose stone, or a sentimental necklace, and transform it into something more your style.

Whether it’s modernizing a grandmother’s engagement ring, creating matching bracelets for sisters, or turning dad’s cufflink diamond into a necklace, we work closely with you to design something you’ll love to wear every day.

From your first visit to the moment you open our iconic box, our approach is guided, thoughtful, and deeply collaborative.

Why Brilliant? Atlanta Clients Say It Best

Though we’re located just north of the city in Roswell, we work with clients from all over Atlanta because of our approach:


PRESERVATION + INNOVATION

We retain what’s meaningful, and redesign what’s not.

TRUE CUSTOM WORK

Every piece is made-to-order, not templated.

IN-HOUSE DESIGN

From CAD renderings to hand-drawn sketches and 3D-printed models, everything stays in our hands.

EXPERIENCE + HEARTH

We work with you directly, honoring both the sentiment and the story behind every piece.

The Process: How Heirloom Jewelry Becomes Brilliant Again

  1. STEP N°01: COMPLIMENTARY CONSULTATION

    In person or virtual. Bring your heirlooms (or just a photo!) and let’s talk ideas, timeline, and budget during your private 60-minute session.

  2. STEP N°02: DESIGN PHASE

    Upon receipt and approval of your quote, we’ll create sketches, 3D renders, and 3D-printed models to bring your vision to life. We’ll make adjustments based on your requests and budget.

  3. STEP N°03: CREATION

    Our expert jewelers set your existing stones or melt your gold (if applicable) to create something entirely new, and uniquely yours.

  4. STEP N°03: REVEAL

    You’ll leave with a piece that carries legacy and reflects your personal style.


A Few Atlanta Heirlooms We’ve Recently Transformed:

On the left is a square earring made of white gold before being transformed into a beautiful pendant on a necklace with diamond accents and a box chain on the right.
A before and after image of 3 vintage diamond rings that had been reworked into an intricate piece with diamonds and sapphire in a gold setting.

“Highly recommend Brilliant. They are starting a second project for me re-designing some estate jewelry. Honest, creative and fairly priced.”

- DARCY O.

You can explore more in our Custom Gallery or follow along on Instagram for in-process photos, reveals, and behind-the-scenes magic.

Serving Atlanta, Roswell, and Beyond

We proudly work with clients from:

  • Buckhead

  • Sandy Springs

  • East Cobb

  • Alpharetta

  • Midtown Atlanta

  • Dunwoody

  • Decatur

  • Milton and more

Ready to Give Your Heirloom Jewelry a Brilliant New Chapter?

Whether it’s a long-treasured piece or something you’ve just inherited, we’d love to help you design a meaningful transformation, because some stories are too beautiful to leave in a box.

Schedule a custom redesign consultation or visit us in-store at 1144 Canton Street, Roswell, GA.

Katie Jaffe

Katie comes from a long line of entrepreneurs, which has prepared her for the many hats she wears at Brilliant! From filling the jewelry cases with unique and wearable jewelry in every price point, to building relationships with clients, mastering software systems, jewelry photography, social media, and special orders, Katie is truly a lifelong learner and is grateful to have the opportunity to learn something new every day. Katie is a native New Jerseyan, a graduate of Emory University, and Bank Street College of Education.

Next
Next

Inside the Custom Jewelry Design Experience at Brilliant Fine + Custom Jewelry in Roswell, Georgia